Founders read this
The three books every pitch deck quotes, and what they actually say.
- 01
Zero to OnePeter Thiel · 2014Competition is for losers, and Thiel means it as advice.
A short, contrarian book built from a Stanford course. The brief covers the monopoly argument, the seven questions every startup should answer, and the parts that read better in 2014 than they do now.
- 02
AntifragileNassim Nicholas Taleb · 2012Some things gain from disorder. Taleb wants you to become one of them.
The central idea is real and the book is twice as long as it needs to be. The brief extracts the triad, the barbell, via negativa and skin in the game, then tells you which two hundred pages to skip.
- 03
Atomic HabitsJames Clear · 2018Systems beat goals, and the whole book is four rules to prove it.
Clear's argument fits on an index card, and the brief says so. It covers the four laws, the two ideas that are actually new, and why the book is better than its imitators despite saying less than its length suggests.